My Choice Wisconsin History & Mission

Caring Starts Here…

Today My Choice Wisconsin is a managed care organization (MCO) and Health Maintenance Organization (HMO) that serves government-funded programs to frail seniors and adults with disabilities in over 50 Wisconsin counties. These programs include Family Care, Family Care Partnership, Medicaid SSI, BadgerCare Plus, and Medicare Dual Advantage.

Our Mission

We are committed to the improved health of our members and the betterment of our communities. As trusted stewards of public funds, we care for the whole person and well-being of all by offering services that promote independence, value diversity, and inspire self-advocacy.

Our Core Values

Service – We are committed to service excellence through continuous improvement.
Equity – We believe everyone deserves fair and impartial treatment.
Respect – We value the rights, wishes and traditions of others.  We are accountable and stand behind our commitments.
Vision – We aspire to a sustainable future through innovation and a commitment to quality.
Empowerment – We help our members take ownership of their health and embrace self-advocacy.

My Choice Wisconsin's Mission and Values in Action

Employees and their families joining the annual NAMI Walk to help end the stigma of mental illness.

It's Employee Appreciation Day! We salute all of our outstanding team members.

Line up for the Employee Flu Shot Clinic. Safety and the health of employees is a priority.

Doing their part at the Hunger Task Force, staff are honoring MLK on his Day of Service.

Getting our 'purple on' to raise brain health awareness for the Alzheimer's Association during their Longest Day event.

It's National Denim Day, raising awareness of sexual assault throughout the world.

People make crafts around table

Art day at a provider partner. Thanks Catholic Charities Adult Day Center for all that you do!

Learn More About My Choice Wisconsin

Leadership Team

My Choice Wisconsin's leadership team puts mission, members first.

Meet Our Team


Learn about My Choice Wisconsin's Long Term Care and Health Plan quality initiatives.

See More About Quality

Member Advisory

My Choice Wisconsin is proud of its Member Advisory Committee that empowers our members to share their opinions and advocate for themselves.

Meet the Committee